fruugo.com

fruugo.com is SSL secured

Free website and domain report on fruugo.com

Last Updated: 16th September, 2023 Update Now
Overview

Snoop Summary for fruugo.com

This is a free and comprehensive report about fruugo.com. Fruugo.com is hosted in Ashburn, Virginia in United States on a server with an IP address of 104.96.216.105, where USD is the local currency and the local language is English. Our records indicate that fruugo.com is owned/operated by Fruugo.com Ltd. Fruugo.com has the potential to be earning an estimated $13 USD per day from advertising revenue. If fruugo.com was to be sold it would possibly be worth $9,229 USD (based on the daily revenue potential of the website over a 24 month period). Fruugo.com receives an estimated 4,431 unique visitors every day - a large amount of traffic! This report was last updated 16th September, 2023.

About fruugo.com

Site Preview: fruugo.com fruugo.com
Title: Home | Fruugo US
Description: Variety of different stores selling a range of products.
Keywords and Tags: online shopping
Related Terms:
Fav Icon:
Age: Over 18 years old
Domain Created: 10th May, 2006
Domain Updated: 4th August, 2020
Domain Expires: 9th May, 2022
Review

Snoop Score

3/5 (Great!)

Valuation

$9,229 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 138,781
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 4,431
Monthly Visitors: 134,866
Yearly Visitors: 1,617,315
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $13 USD
Monthly Revenue: $384 USD
Yearly Revenue: $4,609 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: fruugo.com 10
Domain Name: fruugo 6
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.49 seconds
Load Time Comparison: Faster than 31% of sites

PageSpeed Insights

Avg. (All Categories) 77
Performance 47
Accessibility 97
Best Practices 86
SEO 92
Progressive Web App 63
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.fruugo.us/
Updated: 9th February, 2021

1.94 seconds
First Contentful Paint (FCP)
46%
45%
9%

0.00 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
47

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for fruugo.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.014
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 50 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive fruugo.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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XHR
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text/plain
XHR
https://www.google-analytics.com/j/collect?v=1&_v=j87&a=1735728041&t=pageview&_s=1&dl=https%3A%2F%2Fwww.fruugo.us%2F&ul=en-us&de=UTF-8&dt=Home%20%7C%20Fruugo%20US&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=aHDAAEIJAAAAAC~&jid=247876334&gjid=1388343253&cid=1296878140.1612859025&tid=UA-6721593-1&_gid=2123365750.1612859025&_r=1&_slc=1&pa=detail&il1nm=hp.2.us.all.best-selling.country&il1pi1ps=1&il1pi1ca=WS93785278&il1pi1br=TRIXES&il1pi1nm=TRIXES%20Soft%20Furry%20Steel%20Fully%20Working%20Fancy%20Dress%20Handcuffs%20with%202%20Keys%20Pink&il1pi1id=36416201&il1pi1cd6=Digiflex&il1pi1cd15=9810&il1pi2ps=2&il1pi2ca=WS67324836&il1pi2br=Revolution&il1pi2nm=Revolution%20For%20Dogs%2010-20lbs%20(5-10kg)%20-%206%20Pack&il1pi2id=38110837&il1pi2cd6=Ashop%20Commerce&il1pi2cd15=11778&il1pi3ps=3&il1pi3ca=WS24781912&il1pi3br=Trivial%20Pursuit&il1pi3nm=Trivial%20Pursuit%20Supernatural%20Edition&il1pi3id=53374905&il1pi3cd6=LatestBuy&il1pi3cd15=10319&il1pi4ps=4&il1pi4ca=WS37182449&il1pi4br=FinestBazaar&il1pi4nm=Heavy%20Duty%20Metal%20Braided%20Lightning%20USB%20Charger%20Cable%201M%202M%203M%20For%20iPhone%20X%207%206%205&il1pi4id=50447208&il1pi4cd6=Finestbazaar&il1pi4cd15=11972&il1pi5ps=5&il1pi5ca=WS90952689&il1pi5br=CeraVe&il1pi5nm=Cerave%20SA%20Smoothing%20Cleanser%20236ml&il1pi5id=35965908&il1pi5cd6=Lemongold&il1pi5cd15=10951&il2nm=hp.3.us.all.best-selling.global&il2pi1ps=1&il2pi1ca=WS20349425&il2pi1br=Youthup&il2pi1nm=Flip%20the%20reversible%20plush%20octopus%20toy%20cute%20doll%2C%20a%20plush%20toy%20with%20relaxing%20emotions%20and%20double-sided%20expressions&il2pi1id=52427580&il2pi1cd6=Hangzhou%20Yishihong%20E-Commerce&il2pi1cd15=12338&il2pi2ps=2&il2pi2ca=WS37182449&il2pi2br=FinestBazaar&il2pi2nm=Heavy%20Duty%20Metal%20Braided%20Lightning%20USB%20Charger%20Cable%201M%202M%203M%20For%20iPhone%20X%207%206%205&il2pi2id=50447208&il2pi2cd6=Finestbazaar&il2pi2cd15=11972&il2pi3ps=3&il2pi3ca=WS08733169&il2pi3br=FinestBazaar&il2pi3nm=Case%20For%20Apple%20iPad%20Kids%20Lightweight%20Shockproof%20Maximum%20Protective%20Cover&il2pi3id=50447247&il2pi3cd6=Finestbazaar&il2pi3cd15=11972&il2pi4ps=4&il2pi4ca=WS20349425&il2pi4br=Yangfan&il2pi4nm=YANGFAN%20Flip%20Reversible%20Plush%20Octopus%20Toys%20Doll&il2pi4id=52779345&il2pi4cd6=Hangzhou%20Yiyi%20Cultural%20Creative&il2pi4cd15=12639&il2pi5ps=5&il2pi5ca=WS07665162&il2pi5br=Gemdeck&il2pi5nm=Push%20Pop%20Pop%20Bubble%20Sensory%20Fidget%20Toy%2Cautism%20Special%20Needs%20Stress%20Reliever%20Silicone&il2pi5id=53512168&il2pi5cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il2pi5cd15=12446&il3nm=hp.4.us.clothing-accessories.best-selling.country&il3pi1ps=1&il3pi1ca=WS07665162&il3pi1br=Gemdeck&il3pi1nm=Push%20Pop%20Pop%20Bubble%20Sensory%20Fidget%20Toy%2Cautism%20Special%20Needs%20Stress%20Reliever%20Silicone&il3pi1id=53512168&il3pi1cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il3pi1cd15=12446&il3pi2ps=2&il3pi2ca=WS07665162&il3pi2br=Unbranded&il3pi2nm=Hot%20New%20Pop%20It%20Push%20Bubble%20Sensory%20Fidget%20Toys%20Adult%20Stress%20Relief%20Decompression%20Tabletop%20Anti-stress%20Pops%20It%20Soft%20Squeeze%20Toys&il3pi2id=53554476&il3pi2cd6=Yaxilan%20Trading&il3pi2cd15=12632&il3pi3ps=3&il3pi3ca=WS07665162&il3pi3br=Gemdeck&il3pi3nm=Push%C2%A0pop%C2%A0bubble%C2%A0fidget%C2%A0sensory%C2%A0toy%2Cautism%C2%A0special%C2%A0needs%C2%A0stress%C2%A0reliever%C2%A0silicone%C2%A0stress%C2%A0reliever%C2%A0toy&il3pi3id=53527067&il3pi3cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il3pi3cd15=12446&il3pi4ps=4&il3pi4ca=WS07665162&il3pi4br=Gemdeck&il3pi4nm=Fidget%20Toy%20Set%2C%20Squeeze-a-bean%20Soybean%20Stress%20Relieving%20Playful%20Charms%20Extrusion%20Edamame%20Pea&il3pi4id=53535352&il3pi4cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il3pi4cd15=12446&il3pi5ps=5&il3pi5ca=WS92036670&il3pi5br=Bauer&il3pi5nm=Bauer%20NS%20Skates%20Senior%20Ice%20Hockey&il3pi5id=19355962&il3pi5cd6=HP%27s%20Sport-Shop&il3pi5cd15=8240&z=19416300
6118.2800000533
6123.1850001495
624
4
200
text/plain
XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-6721593-45&cid=1296878140.1612859025&jid=1752505953&gjid=1953217897&_gid=2123365750.1612859025&_u=aHDAAEIIAAAAAC~&z=1320302245
6501.5070000663
6505.6470001582
695
2
200
text/plain
XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-6721593-1&cid=1296878140.1612859025&jid=247876334&gjid=1388343253&_gid=2123365750.1612859025&_u=aHDAAEIJAAAAAC~&z=2127221829
6504.7389999963
6509.9590001628
695
2
200
text/plain
XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j87&tid=UA-6721593-45&cid=1296878140.1612859025&jid=1752505953&_u=aHDAAEIIAAAAAC~&z=917378585
6508.5450001061
6516.8800000101
683
42
200
image/gif
Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j87&tid=UA-6721593-1&cid=1296878140.1612859025&jid=247876334&_u=aHDAAEIJAAAAAC~&z=1449035252
6516.3900000043
6524.6820000466
683
42
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
2697.953
9.916
2711.792
7.342
2791.97
5.029
3086.165
10.679
3101.424
96.258
3208.144
78.03
3287.529
104.153
3392.861
11.43
3408.682
93.619
3505.169
16.018
3524.964
62.937
3792.242
23.347
3850.803
34.619
3943.732
56.016
4187.625
31.19
4218.844
208.025
4541.248
54.808
4596.088
6.31
4602.442
21.534
4625.186
60.871
4686.393
6.077
4692.544
20.342
4714.179
149.595
4869.756
6.362
4877.637
134.972
5017.879
68.274
5097.304
8.693
5107.224
206.349
5313.643
82.115
5399.504
295.077
5694.682
132.581
5827.842
57.564
5886.955
136.792
6023.795
74.176
6098.248
110.135
6210.894
287.004
6497.952
16.185
6515.013
70.302
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 11 KiB
Images can slow down the page's load time. Fruugo.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/images/image-placeholder.png
16744
10773
Defer offscreen images — Potential savings of 90 KiB
Time to Interactive can be slowed down by resources on the page. Fruugo.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://checkout.fruugo.com/resources/images/svg/sprite-paymentMethod.svg
91978
91978
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Fruugo.com should consider minifying CSS files.
Remove unused CSS — Potential savings of 29 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Fruugo.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
29603
Remove unused JavaScript — Potential savings of 35 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
54395
36106
Efficiently encode images — Potential savings of 14 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/images/home/grid_d-ws69316386.jpg
25453
8215
https://www.fruugo.us/marketplace/images/home/grid_d-ws60530363.jpg
23310
6072
Serve images in next-gen formats — Potential savings of 21 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/images/home/grid_d-ws69316386.jpg
25453
11663
https://www.fruugo.us/marketplace/images/home/grid_d-ws60530363.jpg
23310
9520
Enable text compression — Potential savings of 8 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/i18n/messages_en-bbf293e1926ac99875b32ab817a5e31f.properties
18330
8651
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Fruugo.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 6 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
6272
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
53

Diagnostics

Avoids enormous network payloads — Total size was 1,899 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.fruugo.us/marketplace/images/home/hero_d-ws42066773.jpg
233233
https://www.fruugo.us/marketplace/images/home/hero_d-ws26870613.jpg
199378
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
197005
https://www.fruugo.us/marketplace/images/home/hero_d-ws90377710.jpg
182265
https://www.fruugo.us/marketplace/images/home/hero_d-ws97071086.jpg
181498
https://www.fruugo.us/marketplace/images/home/hero_d-ws48843298.jpg
154029
https://checkout.fruugo.com/resources/images/svg/sprite-paymentMethod.svg
91978
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
54395
https://www.fruugo.us/marketplace/images/home/cms_2.jpg
36888
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
Avoids an excessive DOM size — 682 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
682
Maximum DOM Depth
11
Maximum Child Elements
42
Avoid chaining critical requests — 16 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Fruugo.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
1419.445
606.011
1.581
https://www.fruugo.us/
904.134
96.255
3.282
Unattributable
432.18099999999
1.328
0.343
https://www.google-analytics.com/analytics.js
94.454
91.579
1.592
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
56.016
0
0.758
Keep request counts low and transfer sizes small — 74 requests • 1,899 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
74
1944301
Image
29
1406091
Script
20
390075
Other
19
62263
Font
2
42878
Stylesheet
3
33683
Document
1
9311
Media
0
0
Third-party
19
195778
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0043371520298865
0.0034161351895631
0.001322915097919
0.0012810506960862
0.0010968473280215
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 19 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
4094
148
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
3950
144
https://www.fruugo.us/
338
135
https://www.fruugo.us/
582
133
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
3054
110
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
1400
104
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
2950
104
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
4242
103
https://www.google-analytics.com/analytics.js
1515
94
https://www.fruugo.us/
1090
75
https://www.fruugo.us/
773
74
Unattributable
863
70
Unattributable
473
68
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
4345
68
Unattributable
1027
63
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
3600
61
Unattributable
715
58
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
251
56
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
3740
55
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.3 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 3.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 290 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 2.6 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 150 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 410 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Fruugo.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/ocl7qoi.css
1023
230
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
110
Minify JavaScript — Potential savings of 220 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Fruugo.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
197005
160491
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
19019
14701
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
9954
7663
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
8401
6623
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
7768
6366
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
6454
5283
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
5982
4934
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
5872
4796
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
4663
3910
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
3939
3297
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
3522
2954
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
2729
2306
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
2624
2274
Avoid multiple page redirects — Potential savings of 720 ms
Redirects can cause additional delays before the page can begin loading. Fruugo.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://fruugo.com/
190
http://www.fruugo.com/
190
https://www.fruugo.com/
150
http://www.fruugo.us/
190
https://www.fruugo.us/
0

Diagnostics

Minimize main-thread work — 3.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
819.16699999999
Style & Layout
676.379
Other
619.02799999999
Rendering
501.787
Parse HTML & CSS
349.058
Script Parsing & Compilation
37.117

Metrics

Speed Index — 4.4 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 3.6 s
The timing of the largest text or image that is painted.

Opportunities

Reduce initial server response time — Root document took 660 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.fruugo.us/
664.77

Diagnostics

Serve static assets with an efficient cache policy — 46 resources found
Fruugo.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/plugins/ua/ec.js
3600000
1908
https://www.google-analytics.com/analytics.js
7200000
19452
https://checkout.fruugo.com/resources/images/svg/sprite-paymentMethod.svg
91841000
91978
https://www.fruugo.us/marketplace/images/home/grid_d-ws26870613.jpg
104765000
11811
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/cde90e/0000000000000000000178a6/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n4&v=3
79.075000016019
https://use.typekit.net/af/d7bb7b/0000000000000000000178a7/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n7&v=3
83.008000161499
Reduce the impact of third-party code — Third-party code blocked the main thread for 490 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
23317
454.35
22608
40.611
44203
0
9430
0
1390
0
1366
0
97

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of fruugo.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Fruugo.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Fruugo.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
86

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that fruugo.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.4.1
jQuery
3.4.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/page.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/home.js

Audits

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://fruugo.com/
http://www.fruugo.com/
http://www.fruugo.us/
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
Medium
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for fruugo.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of fruugo.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
63

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of fruugo.com. This includes details about web app manifests.

Fast and reliable

Current page responds with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` responds with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Registers a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest meets the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of fruugo.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 13.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://fruugo.com/
http://www.fruugo.com/
http://www.fruugo.us/

PWA Optimized

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 78
Performance 29
Accessibility 94
Best Practices 86
SEO 93
Progressive Web App 89
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.fruugo.us/
Updated: 9th February, 2021

2.08 seconds
First Contentful Paint (FCP)
43%
45%
12%

0.05 seconds
First Input Delay (FID)
80%
18%
2%

Simulate loading on mobile
29

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for fruugo.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.014
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Fruugo.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Fruugo.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Fruugo.com should consider minifying CSS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 25 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/images/image-placeholder.png
16744
16062
https://www.fruugo.us/marketplace/images/home/grid_d-ws60530363.jpg
23310
9030
Enable text compression — Potential savings of 8 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/i18n/messages_en-bbf293e1926ac99875b32ab817a5e31f.properties
18330
8651
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 380 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.fruugo.us/
383.07
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 6 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
6230
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
53

Diagnostics

Avoids enormous network payloads — Total size was 1,809 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.fruugo.us/marketplace/images/home/hero_d-ws42066773.jpg
233233
https://www.fruugo.us/marketplace/images/home/hero_d-ws26870613.jpg
199378
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
197005
https://www.fruugo.us/marketplace/images/home/hero_d-ws90377710.jpg
182265
https://www.fruugo.us/marketplace/images/home/hero_d-ws97071086.jpg
181498
https://www.fruugo.us/marketplace/images/home/hero_d-ws48843298.jpg
154028
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
54395
https://www.fruugo.us/marketplace/images/home/cms_2.jpg
36888
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
https://www.fruugo.us/marketplace/images/home/grid_d-ws69316386.jpg
25957
Avoids an excessive DOM size — 685 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
685
Maximum DOM Depth
11
Maximum Child Elements
42
Avoid chaining critical requests — 16 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Fruugo.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 73 requests • 1,809 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
73
1852283
Image
28
1314113
Script
20
389916
Other
19
62383
Font
2
42878
Stylesheet
3
33683
Document
1
9310
Media
0
0
Third-party
18
103617
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0048107232991516
0.0046346774129242
0.0046346774129242
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 18 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
7590
246
Unattributable
920
212
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
11040
204
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
4890
176
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
7836
167
Unattributable
1132
144
Unattributable
1418
132
https://www.google-analytics.com/analytics.js
5228
127
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
10860
126
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
11244
122
https://bat.bing.com/bat.js
5066
115
Unattributable
817
103
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
11400
101
https://www.fruugo.us/
1318
100
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
685
82
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
10140
58
https://www.fruugo.us/
2850
52
Unattributable
767
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://fruugo.com/
0
326.65300020017
480
0
301
http://www.fruugo.com/
327.53300014883
494.53500006348
517
0
302
https://www.fruugo.com/
495.28300017118
667.03500016592
465
0
302
http://www.fruugo.us/
667.70300013013
1098.5740001779
490
0
302
https://www.fruugo.us/
1099.2050000932
1481.2820001971
9310
42818
200
text/html
Document
https://use.typekit.net/ocl7qoi.css
1506.032000063
1591.7609999888
1023
1915
200
text/css
Stylesheet
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
1507.2000001092
1618.1480002124
32358
192550
200
text/css
Stylesheet
https://www.fruugo.us/marketplace/images/logo.svg
1509.5300001558
1587.1260000858
1757
2481
200
image/svg+xml
Image
https://www.fruugo.us/marketplace/images/loader.svg
1509.7880000249
1532.5620002113
866
673
200
image/svg+xml
Image
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
1509.3330000527
1640.8950001933
54395
171493
200
application/javascript
Script
https://www.fruugo.us/marketplace/images/sprite-icon.svg
1511.1070000567
1598.6120000016
3665
8799
200
image/svg+xml
Other
https://p.typekit.net/p.css?s=1&k=ocl7qoi&ht=tk&f=12102.12103&a=42327751&app=typekit&e=css
1594.5250000805
1677.849000087
302
5
200
text/css
Stylesheet
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
1685.3690000717
1706.1430001631
23158
75308
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/home.js
1711.1600001808
1766.2420000415
1712
2315
200
application/javascript
Script
https://www.google-analytics.com/analytics.js
1712.8420001827
1718.234000029
19452
47051
200
text/javascript
Script
https://bat.bing.com/bat.js
1713.7210001238
1736.896000104
9132
28050
200
application/javascript
Script
https://use.typekit.net/af/d7bb7b/0000000000000000000178a7/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n7&v=3
1723.4620000236
1740.9290000796
21391
21088
200
application/font-woff2
Font
https://use.typekit.net/af/cde90e/0000000000000000000178a6/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n4&v=3
1724.7119999956
1804.3990000151
21487
21184
200
application/font-woff2
Font
https://bat.bing.com/action/0?ti=5648258&Ver=2&mid=89c87dee-6aa4-4a28-8bb0-9650675f60d8&sid=3405df606ab011ebbd416184d5510e78&vid=3406c5b06ab011ebbb4e9b0770cdb1c8&vids=1&pi=0&lg=en-US&sw=360&sh=640&sc=24&tl=Home%20%7C%20Fruugo%20US&p=https%3A%2F%2Fwww.fruugo.us%2F&r=&lt=1715&evt=pageLoad&msclkid=N&sv=1&rn=213126
1793.1970001664
1816.3620000705
298
0
204
text/plain
Image
https://www.google-analytics.com/plugins/ua/ec.js
1812.9190001637
1817.4450001679
1908
2779
200
text/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
1842.4830001313
4369.9270000216
4663
9200
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/page.js
1842.6420001779
1922.6020001806
2227
3270
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
1842.8190001287
1872.060000198
3939
7479
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
1843.0580000859
1882.4480001349
7768
20444
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
1843.571000034
2873.4250001144
6454
14621
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
1843.7690001447
2029.1630001739
9954
25209
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
1844.4430001546
1919.7240001522
5872
12584
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
1886.9880000129
3823.7760001794
2624
3979
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
1887.6080000773
1954.0000001434
197005
728705
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
1887.8890001215
2009.4320001081
5982
15088
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
1923.4240001533
3845.4240001738
19019
65413
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
1924.8980002012
2056.7750001792
8401
22724
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
1925.6080000196
3833.2400000654
3522
6944
200
application/javascript
Script
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
1925.9220000822
1956.2800000422
2729
4120
200
application/javascript
Script
https://www.fruugo.us/marketplace/i18n/messages_en-bbf293e1926ac99875b32ab817a5e31f.properties
4498.3690001536
4649.39900022
18890
18330
200
application/octet-stream
XHR
https://www.fruugo.us/marketplace/api/payment-methods
4498.5550001729
4643.1980000343
699
46
200
application/json
XHR
https://www.fruugo.us/marketplace/api/site-navigation/header?language=en
4502.3690001108
5048.6500000115
21287
103676
200
application/json
XHR
https://www.fruugo.us/marketplace/api/country-languages?language=en
4503.8630000781
4701.0570000857
1145
2223
200
application/json
XHR
https://www.fruugo.us/marketplace/api/home/hero?language=en
4573.6780001316
4712.8890000749
1129
1384
200
application/json
XHR
https://www.fruugo.us/marketplace/api/home/promo?language=en
4574.169000145
5077.7230001986
1176
1214
200
application/json
XHR
https://www.fruugo.us/marketplace/api/carousel/recentlyBoughtProductTiles/?page=home&name=justBought&country=US&language=en&carouselSize=12
4576.2790001463
5616.3420001976
2549
6027
200
application/json
XHR
https://www.fruugo.us/marketplace/api/carousel/bestSellingProductTiles/?page=home&name=bestsellingInCountry&country=US&language=en&carouselSize=12&periodInDays=7
4576.5900001861
5895.2540000901
2250
5633
200
application/json
XHR
https://www.fruugo.us/marketplace/api/carousel/productTiles/?page=home&name=bestsellingInternational&country=US&language=en&maxRecommendations=12&bestSelling=true
4577.0520002116
5150.2140001394
2524
6893
200
application/json
XHR
https://www.fruugo.us/marketplace/api/carousel/productTiles/?page=home&name=bestsellingCategoryInCountry&country=US&language=en&maxRecommendations=12&bestSelling=true&webshopCategoryCode=WS82029960&webshopCategoryName=sports+equipment
4577.6260001585
4935.1590001024
2479
6986
200
application/json
XHR
https://www.fruugo.us/marketplace/images/home/hero_d-ws42066773.jpg
4726.237000199
4766.6320002172
233233
232728
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/hero_d-ws97071086.jpg
4726.6220001038
5132.4160001241
181498
180993
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/hero_d-ws26870613.jpg
4726.9270000979
5086.0880000982
199378
198873
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/hero_d-ws48843298.jpg
4727.4270001799
4779.9380000215
154028
153524
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/hero_d-ws90377710.jpg
4727.9770001769
4761.6810000036
182265
181760
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/image-placeholder.png
4999.6140000876
5025.128000183
17247
16744
200
image/png
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws90377710.jpg
5072.3680001684
5126.1240001768
19091
18587
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws48843298.jpg
5078.2750002109
5140.1190001052
10590
10086
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws69316386.jpg
5078.4430000931
5101.7780001275
25957
25453
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws56158702.jpg
5078.6960001569
5101.4000000432
16799
16295
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws43285794.jpg
5078.8470001426
5102.1630000323
16938
16434
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws42066773.jpg
5079.0040001739
5110.1640001871
13919
13415
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws53591381.jpg
5079.1770000942
5100.7819999941
12868
12365
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws82029960.jpg
5079.3150002137
5105.4680000525
18934
18430
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws26870613.jpg
5079.4950001873
5104.4370001182
11812
11308
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws97071086.jpg
5079.6890000347
5185.2040002123
21199
20695
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws60530363.jpg
5079.825000139
5109.7610001452
23814
23310
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/grid_d-ws40717704.jpg
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5165.577000007
17049
16545
200
image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/cms_1.jpg
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5156.7810000852
22379
21875
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image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/cms_2.jpg
5095.4919999931
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36888
36384
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Image
https://www.fruugo.us/marketplace/images/home/cms_3.jpg
5095.8460001275
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image/jpeg
Image
https://www.fruugo.us/marketplace/images/home/cms_4.jpg
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Image
https://www.fruugo.us/marketplace/images/home/cms_5.jpg
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25189
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image/jpeg
Image
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5599.4660002179
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text/plain
XHR
https://www.google-analytics.com/j/collect?v=1&_v=j87&a=1716339174&t=pageview&_s=1&dl=https%3A%2F%2Fwww.fruugo.us%2F&ul=en-us&de=UTF-8&dt=Home%20%7C%20Fruugo%20US&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aHDAAEIJAAAAAC~&jid=620318641&gjid=86579493&cid=189414516.1612859058&tid=UA-6721593-1&_gid=509717427.1612859058&_r=1&_slc=1&pa=detail&il1nm=hp.3.us.all.best-selling.global&il1pi1ps=1&il1pi1ca=WS20349425&il1pi1br=Youthup&il1pi1nm=Flip%20the%20reversible%20plush%20octopus%20toy%20cute%20doll%2C%20a%20plush%20toy%20with%20relaxing%20emotions%20and%20double-sided%20expressions&il1pi1id=52427580&il1pi1cd6=Hangzhou%20Yishihong%20E-Commerce&il1pi1cd15=12338&il1pi2ps=2&il1pi2ca=WS37182449&il1pi2br=FinestBazaar&il1pi2nm=Heavy%20Duty%20Metal%20Braided%20Lightning%20USB%20Charger%20Cable%201M%202M%203M%20For%20iPhone%20X%207%206%205&il1pi2id=50447208&il1pi2cd6=Finestbazaar&il1pi2cd15=11972&il1pi3ps=3&il1pi3ca=WS08733169&il1pi3br=FinestBazaar&il1pi3nm=Case%20For%20Apple%20iPad%20Kids%20Lightweight%20Shockproof%20Maximum%20Protective%20Cover&il1pi3id=50447247&il1pi3cd6=Finestbazaar&il1pi3cd15=11972&il2nm=hp.4.us.clothing-accessories.best-selling.country&il2pi1ps=1&il2pi1ca=WS07665162&il2pi1br=Gemdeck&il2pi1nm=Push%20Pop%20Pop%20Bubble%20Sensory%20Fidget%20Toy%2Cautism%20Special%20Needs%20Stress%20Reliever%20Silicone&il2pi1id=53512168&il2pi1cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il2pi1cd15=12446&il2pi2ps=2&il2pi2ca=WS07665162&il2pi2br=Unbranded&il2pi2nm=Hot%20New%20Pop%20It%20Push%20Bubble%20Sensory%20Fidget%20Toys%20Adult%20Stress%20Relief%20Decompression%20Tabletop%20Anti-stress%20Pops%20It%20Soft%20Squeeze%20Toys&il2pi2id=53554476&il2pi2cd6=Yaxilan%20Trading&il2pi2cd15=12632&il2pi3ps=3&il2pi3ca=WS07665162&il2pi3br=Gemdeck&il2pi3nm=Push%C2%A0pop%C2%A0bubble%C2%A0fidget%C2%A0sensory%C2%A0toy%2Cautism%C2%A0special%C2%A0needs%C2%A0stress%C2%A0reliever%C2%A0silicone%C2%A0stress%C2%A0reliever%C2%A0toy&il2pi3id=53527067&il2pi3cd6=Yiwushimiaoningjiangwenhuachuangyiyouxiangongsi&il2pi3cd15=12446&z=1491861214
5613.7080001645
5618.9000001177
624
4
200
text/plain
XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-6721593-45&cid=189414516.1612859058&jid=1783238203&gjid=1418544048&_gid=509717427.1612859058&_u=aHDAAEIIAAAAAC~&z=1340836322
5620.3400001395
5625.5540000275
695
2
200
text/plain
XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-6721593-1&cid=189414516.1612859058&jid=620318641&gjid=86579493&_gid=509717427.1612859058&_u=aHDAAEIJAAAAAC~&z=896491305
5685.218000086
5688.8230000623
695
2
200
text/plain
XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j87&tid=UA-6721593-45&cid=189414516.1612859058&jid=1783238203&_u=aHDAAEIIAAAAAC~&z=866786129
5700.901000062
5711.7240000516
683
42
200
image/gif
Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j87&tid=UA-6721593-1&cid=189414516.1612859058&jid=620318641&_u=aHDAAEIJAAAAAC~&z=879624712
5709.8209999967
5723.2860000804
683
42
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1530.967
12.946
1548.383
9.023
1577.363
5.175
1664.216
8.832
1724.056
44.117
1768.196
22.308
1793.147
8.121
1801.528
5.013
1807.752
28.73
1836.57
11.773
1848.482
31.628
1887.164
5.594
2003.368
20.48
2272.844
12.597
4312.187
25.83
4338.039
9.574
4402.16
52.906
4455.111
7.231
4462.391
36.003
4499.085
123.128
4622.935
8.991
4745.959
10.288
4761.419
19.916
4993.092
50.586
5043.711
6.505
5094.428
14.622
5109.936
12.326
5123.717
5.411
5138.367
6.587
5200.602
60.831
5262.891
7.052
5615.799
41.685
5663.735
62.856
5728.776
10.424
5841.437
8.777
5940.051
102.189
6042.299
24.895
6788.3
33.033
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Other

Max Potential First Input Delay — 250 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 70 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive fruugo.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Remove unused CSS — Potential savings of 30 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Fruugo.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
30507
Remove unused JavaScript — Potential savings of 35 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
54395
36106

Diagnostics

Reduce JavaScript execution time — 1.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://cdn.rollbar.com/rollbarjs/refs/tags/v2.19.4/rollbar.min.js
2014.984
1286.724
6.768
Unattributable
1788.6
96.084
41.252
https://www.fruugo.us/
830.108
165.892
13.56
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
145.096
0
58.432
https://www.google-analytics.com/analytics.js
128.672
114.684
9.696
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
105.22
77.948
19.54

Metrics

First Contentful Paint — 4.4 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.9 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 9.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 9.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 610 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 7.7 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 4.4 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 8610 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,520 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Fruugo.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/ocl7qoi.css
1023
780
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
32358
480
Minify JavaScript — Potential savings of 220 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Fruugo.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
197005
160491
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
19019
14701
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
9954
7663
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
8401
6623
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
7768
6366
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
6454
5283
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
5982
4934
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
5872
4796
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
4663
3910
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
3939
3297
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
3522
2954
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
2729
2306
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
2624
2274
Avoid multiple page redirects — Potential savings of 2,370 ms
Redirects can cause additional delays before the page can begin loading. Fruugo.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://fruugo.com/
630
http://www.fruugo.com/
630
https://www.fruugo.com/
480
http://www.fruugo.us/
630
https://www.fruugo.us/
0
Preload key requests — Potential savings of 810 ms
Key requests can be preloaded by using '<link rel=preload>'. Fruugo.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
810
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
600
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
450
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
330
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
330
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
180
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/page.js
180

Diagnostics

Serve static assets with an efficient cache policy — 45 resources found
Fruugo.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/plugins/ua/ec.js
3600000
1908
https://www.google-analytics.com/analytics.js
7200000
19452
https://www.fruugo.us/marketplace/images/home/hero_d-ws48843298.jpg
555286000
154028
https://www.fruugo.us/marketplace/images/home/cms_3.jpg
555391000
24064
https://p.typekit.net/p.css?s=1&k=ocl7qoi&ht=tk&f=12102.12103&a=42327751&app=typekit&e=css
604800000
302
https://www.fruugo.us/marketplace/images/home/grid_d-ws53591381.jpg
865700000
12868
https://www.fruugo.us/marketplace/images/loader.svg
1384627000
866
https://www.fruugo.us/marketplace/images/home/grid_d-ws69316386.jpg
1508010000
25957
https://www.fruugo.us/marketplace/images/home/cms_4.jpg
1519823000
24687
https://www.fruugo.us/marketplace/images/home/cms_2.jpg
1520393000
36888
https://www.fruugo.us/marketplace/images/home/grid_d-ws43285794.jpg
1546635000
16938
https://www.fruugo.us/marketplace/images/home/grid_d-ws82029960.jpg
1546703000
18934
https://www.fruugo.us/marketplace/images/home/grid_d-ws48843298.jpg
1546715000
10590
https://www.fruugo.us/marketplace/images/home/grid_d-ws90377710.jpg
1546771000
19091
https://www.fruugo.us/marketplace/images/home/grid_d-ws60530363.jpg
1982959000
23814
https://www.fruugo.us/marketplace/images/home/grid_d-ws56158702.jpg
1985546000
16799
https://www.fruugo.us/marketplace/images/home/grid_d-ws42066773.jpg
2217267000
13919
https://www.fruugo.us/marketplace/images/home/cms_5.jpg
2233057000
25189
https://www.fruugo.us/marketplace/images/home/grid_d-ws40717704.jpg
2438608000
17049
https://www.fruugo.us/marketplace/images/home/grid_d-ws97071086.jpg
2440215000
21199
https://www.fruugo.us/marketplace/images/home/hero_d-ws90377710.jpg
2453120000
182265
https://www.fruugo.us/marketplace/images/home/grid_d-ws26870613.jpg
2453218000
11812
https://www.fruugo.us/marketplace/images/logo.svg
2471930000
1757
https://www.fruugo.us/marketplace/images/image-placeholder.png
2490242000
17247
https://www.fruugo.us/marketplace/images/home/cms_1.jpg
2490243000
22379
https://www.fruugo.us/marketplace/images/home/hero_d-ws42066773.jpg
2490471000
233233
https://www.fruugo.us/marketplace/images/home/hero_d-ws97071086.jpg
2502529000
181498
https://www.fruugo.us/marketplace/images/home/hero_d-ws26870613.jpg
2502614000
199378
https://www.fruugo.us/marketplace/css/bundle.min-8dc83d056dfb22f4f4a239d000a77380.css
2579545000
32358
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
2579551000
9954
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
2579633000
5982
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
2579695000
5872
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/bundle.min.js
2579696000
54395
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
2579724000
2729
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/page.js
2579741000
2227
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
2579770000
197005
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
2579775000
7768
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
2579777000
4663
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
2579788000
2624
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
2579805000
3939
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
2579807000
19019
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
2579860000
8401
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
2579898000
3522
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/home.js
2580026000
1712
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
2580516000
6454
Minimize main-thread work — 5.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1747.984
Other
1521.36
Style & Layout
997.844
Rendering
572.72
Script Parsing & Compilation
188.504
Parse HTML & CSS
170.12
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/d7bb7b/0000000000000000000178a7/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n7&v=3
17.467000056058
https://use.typekit.net/af/cde90e/0000000000000000000178a6/27/l?primer=c1f36f026f306e19e9efc148bdbd7c2aafbd75ce2603de6c66eb67be5437e27a&fvd=n4&v=3
79.687000019476
Reduce the impact of third-party code — Third-party code blocked the main thread for 800 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
23158
739.548
22608
58.864
44203
0
9430
0
1390
0
1366
0
94

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of fruugo.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Fruugo.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Fruugo.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
86

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that fruugo.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.4.1
jQuery
3.4.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/xhr.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/ui.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/trustpilot.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/swiper.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/product-collection.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/payment-icons.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/page.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/i18n.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/header-cart.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/geoip-modal.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/departments.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cookie-banner.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/cms.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/modules/analytics.js
https://www.fruugo.us/marketplace/js/e1c42da61541e3a6a37239fced48a331b6e13bd0/home.js

Audits

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://fruugo.com/
http://www.fruugo.com/
http://www.fruugo.us/
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
Medium
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for fruugo.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of fruugo.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
89

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of fruugo.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page responds with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` responds with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Registers a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest meets the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of fruugo.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://fruugo.com/
http://www.fruugo.com/
http://www.fruugo.us/

PWA Optimized

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.96.216.105
Continent: North America
Country: United States
United States Flag
Region: Virginia
City: Ashburn
Longitude: -77.4728
Latitude: 39.0481
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Akamai Technologies, Inc.
Registration

Domain Registrant

Private Registration: No
Name: Broome Jason
Organization: Fruugo.com Ltd
Country: GB
City: Ulverston
State:
Post Code: LA12 7EQ
Email: domain-admin@fruugo.com
Phone: +44.1229400600
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Eurodns S.A. 80.92.65.227
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating: 4.5/5 (0 reviews)
WOT Trustworthiness: 89/100
WOT Child Safety: 91/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.fruugo.com
Issued By: DigiCert SHA2 Extended Validation Server CA
Valid From: 3rd August, 2020
Valid To: 19th August, 2022
Subject: CN = www.fruugo.com
O = Fruugo.com Ltd
L = Ulverston
S = GB
Hash: fe2a8c71
Issuer: CN = DigiCert SHA2 Extended Validation Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 13992603196587184521157640092378481488
Serial Number (Hex): 0A86E099FC2470BF05CF1B8265184350
Valid From: 3rd August, 2024
Valid To: 19th August, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:3D:D3:50:A5:D6:A0:AD:EE:F3:4A:60:0A:65:D3:21:D4:F8:F8:D6:0F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ev-server-g2.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ev-server-g2.crl

Certificate Policies: Policy: 2.16.840.1.114412.2.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.1

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Aug 3 11:39:25.647 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:9D:0F:46:91:A2:04:67:FF:D0:25:EE:
FA:D6:2F:A1:61:27:D7:E6:26:A3:7B:19:F9:90:8A:47:
99:9B:E2:09:58:02:21:00:8F:0D:21:3C:12:DF:54:DA:
26:9D:7A:40:5A:61:B9:51:B3:66:42:B0:71:1B:C9:72:
D1:A8:7B:2B:A1:91:57:4F
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Aug 3 11:39:25.486 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:DF:69:9B:2E:A8:75:CA:E6:BF:2C:28:
AB:02:0E:36:6B:32:50:55:B7:35:46:36:B0:89:00:ED:
D4:48:8A:06:E5:02:20:73:3C:86:C1:37:CA:28:05:D5:
33:C1:B4:8C:9D:EF:DC:B1:A7:DD:2D:95:D5:D2:38:A1:
6D:AC:68:25:D9:ED:05
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Aug 3 11:39:25.570 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:0B:DA:86:D2:30:26:10:41:B0:0C:E0:5C:
93:BF:12:24:07:9E:F1:55:45:FA:97:EE:20:46:7E:6D:
32:F8:A2:D3:02:20:53:E5:7A:7E:81:6C:3C:49:5F:77:
DD:17:4C:CA:B5:64:2A:E8:3A:12:6E:31:BA:58:45:46:
09:F7:83:D6:6C:88
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:fruugo.ae
DNS:fruugo.at
DNS:fruugo.be
DNS:fruugo.ch
DNS:fruugo.co.il
DNS:fruugo.co.nz
DNS:fruugo.co.uk
DNS:fruugo.co.za
DNS:fruugo.com
DNS:fruugo.com.au
DNS:fruugo.com.tr
DNS:fruugo.cz
DNS:fruugo.de
DNS:fruugo.dk
DNS:fruugo.ee
DNS:fruugo.es
DNS:fruugo.fi
DNS:fruugo.fr
DNS:fruugo.hu
DNS:fruugo.ie
DNS:fruugo.it
DNS:fruugo.jp
DNS:fruugo.lt
DNS:fruugo.lu
DNS:fruugo.nl
DNS:fruugo.pl
DNS:fruugo.pt
DNS:fruugo.qa
DNS:fruugo.ru
DNS:fruugo.se
DNS:fruugo.sg
DNS:fruugo.sk
DNS:fruugo.us
DNS:fruugoaustralia.com
DNS:fruugobahrain.com
DNS:fruugochina.com
DNS:fruugoindia.com
DNS:fruugosaudiarabia.com
DNS:fruugoschweiz.com
DNS:img-0.fruugo.com
DNS:img-1.fruugo.com
DNS:img-2.fruugo.com
DNS:img-3.fruugo.com
DNS:img-4.fruugo.com
DNS:img-5.fruugo.com
DNS:img.fruugo.com
DNS:info.fruugo.com
DNS:merchantcentre.fruugo.com
DNS:payment.fruugo.com
DNS:retailer.fruugo.com
DNS:sell.fruugo.com
DNS:www.fruugo.ae
DNS:www.fruugo.at
DNS:www.fruugo.be
DNS:www.fruugo.ch
DNS:www.fruugo.co.il
DNS:www.fruugo.co.nz
DNS:www.fruugo.co.uk
DNS:www.fruugo.co.za
DNS:www.fruugo.com.au
DNS:www.fruugo.com.tr
DNS:www.fruugo.cz
DNS:www.fruugo.de
DNS:www.fruugo.dk
DNS:www.fruugo.ee
DNS:www.fruugo.es
DNS:www.fruugo.fi
DNS:www.fruugo.fr
DNS:www.fruugo.hu
DNS:www.fruugo.ie
DNS:www.fruugo.it
DNS:www.fruugo.jp
DNS:www.fruugo.lt
DNS:www.fruugo.lu
DNS:www.fruugo.nl
DNS:www.fruugo.pl
DNS:www.fruugo.pt
DNS:www.fruugo.qa
DNS:www.fruugo.ru
DNS:www.fruugo.se
DNS:www.fruugo.sg
DNS:www.fruugo.sk
DNS:www.fruugo.us
DNS:www.fruugoaustralia.com
DNS:www.fruugobahrain.com
DNS:www.fruugochina.com
DNS:www.fruugoindia.com
DNS:www.fruugosaudiarabia.com
DNS:www.fruugoschweiz.com
DNS:www.fruugo.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
fruugo.com. 104.96.216.105 IN 3599

NS Records

Host Nameserver Class TTL
fruugo.com. ns4.dnsmadeeasy.com. IN 21599
fruugo.com. ns3.dnsmadeeasy.com. IN 21599
fruugo.com. ns1.dnsmadeeasy.com. IN 21599
fruugo.com. ns2.dnsmadeeasy.com. IN 21599
fruugo.com. ns0.dnsmadeeasy.com. IN 21599

MX Records

Priority Host Server Class TTL
5 fruugo.com. alt2.aspmx.l.google.com. IN 3599
5 fruugo.com. alt1.aspmx.l.google.com. IN 3599
1 fruugo.com. aspmx.l.google.com. IN 3599
10 fruugo.com. aspmx2.googlemail.com. IN 3599
10 fruugo.com. aspmx3.googlemail.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
fruugo.com. ns0.dnsmadeeasy.com. dns.dnsmadeeasy.com. 21599

TXT Records

Host Value Class TTL
fruugo.com. facebook-domain-verification=nyeq4hwi4ehz31keeobbc7x6nrh0d8 IN 59
fruugo.com. MS=ms32339740 IN 59
fruugo.com. postman-domain-verification=058097ff5454bac75d7c51fd8c8daaedc4001b2d72bb2f1af76f88766f6c23ed25831a53c863d6d46c542474e56e7f51d6d4adc5bf281289de3c81d89c36cb1b IN 59
fruugo.com. google-site-verification=gwIgRxFqhD6CCh_Kp4UL8EoolYl6b6YAkj2sXk2bUHM IN 59
fruugo.com. v=spf1 IN 59

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Cache-Control: no-cache, no-store, max-age=0, must-revalidate
Expires: 25th August, 2024
Content-Type: text/html;charset=UTF-8
Date: 9th February, 2021
x-content-type-options: nosniff
x-xss-protection: 1; mode=block
Pragma: no-cache
strict-transport-security: max-age=31536000 ; includeSubDomains
x-frame-options: DENY
Content-Language: en-US
Connection: keep-alive
Access-Control-Max-Age: 3600
Access-Control-Allow-Credentials: true
Access-Control-Allow-Headers: x-auth-token,cache-control,x-requested-with,Content-Type
Access-Control-Allow-Methods: GET,POST,PUT,DELETE,HEAD
Access-Control-Allow-Origin: *
X-Frame-Options: sameorigin

Whois Lookup

Created: 10th May, 2006
Changed: 4th August, 2020
Expires: 9th May, 2022
Registrar: Eurodns S.A.
Status: clientTransferProhibited
Nameservers: ns0.dnsmadeeasy.com
ns1.dnsmadeeasy.com
ns2.dnsmadeeasy.com
ns3.dnsmadeeasy.com
ns4.dnsmadeeasy.com
Owner Name: Broome Jason
Owner Organization: Fruugo.com Ltd
Owner Street: 13 Fountain Street
Owner Post Code: LA12 7EQ
Owner City: Ulverston
Owner Country: GB
Owner Phone: +44.1619380150
Owner Email: sysops@fruugo.com
Admin Name: Broome Jason
Admin Organization: Fruugo.com Ltd
Admin Street: 13 Fountain Street
Admin Post Code: LA12 7EQ
Admin City: Ulverston
Admin Country: GB
Admin Phone: +44.1619380150
Admin Email: sysops@fruugo.com
Tech Name: Broome Jason
Tech Organization: Fruugo.com Ltd
Tech Street: 13 Fountain Street
Tech Post Code: LA12 7EQ
Tech City: Ulverston
Tech Country: GB
Tech Phone: +44.1619380150
Tech Email: sysops@fruugo.com
Full Whois: Domain Name: fruugo.com
Registry Domain ID: D18231569-COM
Registrar WHOIS Server: whois.eurodns.com
Registrar URL: http://www.eurodns.com
Updated Date: 2020-08-04T17:16:09Z
Creation Date: 2006-05-10T00:00:00Z
Registrar Registration Expiration Date: 2022-05-09T00:00:00Z
Registrar: Eurodns S.A.
Registrar IANA ID: 1052
Registrar Abuse Contact Email: legalservices@eurodns.com
Registrar Abuse Contact Phone: +352.27220150
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Broome Jason
Registrant Organization: Fruugo.com Ltd
Registrant Street: 13 Fountain Street
Registrant City: Ulverston
Registrant State/Province:
Registrant Postal Code: LA12 7EQ
Registrant Country: GB
Registrant Phone: +44.1619380150
Registrant Fax:
Registrant Email: sysops@fruugo.com
Registry Admin ID:
Admin Name: Broome Jason
Admin Organization: Fruugo.com Ltd
Admin Street: 13 Fountain Street
Admin City: Ulverston
Admin State/Province:
Admin Postal Code: LA12 7EQ
Admin Country: GB
Admin Phone: +44.1619380150
Admin Fax:
Admin Email: sysops@fruugo.com
Registry Tech ID:
Tech Name: Broome Jason
Tech Organization: Fruugo.com Ltd
Tech Street: 13 Fountain Street
Tech City: Ulverston
Tech State/Province:
Tech Postal Code: LA12 7EQ
Tech Country: GB
Tech Phone: +44.1619380150
Tech Fax:
Tech Email: sysops@fruugo.com
Name Server: ns0.dnsmadeeasy.com
Name Server: ns1.dnsmadeeasy.com
Name Server: ns2.dnsmadeeasy.com
Name Server: ns3.dnsmadeeasy.com
Name Server: ns4.dnsmadeeasy.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2021-02-09T08:23:37Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Please email the listed admin email address if you wish to raise a legal issue.

The Data in EuroDNS WHOIS database is provided for information purposes only.
The fact that EuroDNS display such information does not provide any guarantee
expressed or implied on the purpose for which the database may be used, its
accuracy or usefulness. By submitting a WHOIS query, you agree that you will
use this Data only for lawful purposes and that, under no circumstances will
you use this Data to:

(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam); or
(2) enable high volume, automated, electronic processes that apply to EuroDNS
(or its systems). EuroDNS reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by the above policy.

Nameservers

Name IP Address
ns0.dnsmadeeasy.com 208.94.148.2
ns1.dnsmadeeasy.com 208.80.124.2
ns2.dnsmadeeasy.com 208.80.126.2
ns3.dnsmadeeasy.com 208.80.125.2
ns4.dnsmadeeasy.com 208.80.127.2
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